App Development for Small Business – Affordable Mobile Platform Solution

App Development for Small Business – Affordable Mobile Platform Solution

In today’s digital world, it is important for small to medium business to maintain a good mobile internet presence. And the best way to do so is through a marketing app. With consumers shifting towards mobile devices to access the internet, it is a must for small to medium businesses to cater to their needs through the use of a mobile app.

For most small business owners, app development is something that they need to prioritize. However, some businesses are hesitant about creating their own app because of budget constraints. The good news is that there’s a mobile app platform that help them develop their own apps at a much lower cost.

Introducing MobileKonnect

MobileKonnect is a CMS based native mobile app platform for iOS and Android that allows you to create and manage a mobile app. It is the most powerful mobile content management system on the market today. What makes it special is that it allows you to manage the content of the app without the need of special training.

Everything a small business needs for app development is found within MobileKonnect. It has been designed to allow small to medium business owners to publish an app and maintain it with the last amount of time and effort. That way they are able to focus on their core business. Through the mobile app platform, they are able to change the content, navigation, and theme of the app whenever they want to.

Features of MobileKonnect

The native app made with MobileKonnect can be used even when the mobile device is not connected to the internet. Users are able to browse the different products or services that the business has to offer even when they are offline. Some of the things that consumers can check while they are offline are staff and product listing. It is multilingual, which is good for small businesses targeting a diverse market.

Business owners are able to choose from various functionalities out of the box that include the home screen, video and image gallery, and social media integration, just to name a few. The content of the app can be edited anytime through the proprietary Konnect App Management Portal or KAMP.

MobileKonnect allows users to add eBook functionality to their marketing app that is compatible with both PDF and Epub formats. There’s no need for users to open a separate app in order to read what the small to medium business wants to share with their market.

Another feature of the mobile app platform is its content aggregator. Business owners can easily create engaging content with the use of the feature that supports Twitter, Facebook, Feed burner and RSS, just to name a few.

The marketing app will also allow consumers to contact the business via call, SMS or email. This allows the company to provide better customer service, which can foster customer loyalty. Inactive leads can be reactivated through the push notification feature.

These are the features small to medium businesses can get when they start using MobileKonnect. It is the most cost effective way to app development. It is recommended for companies that don’t have a large budget for the endeavor.

The Low Cost (& No Cost) Marketing Ideas For Real Estate Developers

The Low Cost (& No Cost) Marketing Ideas For Real Estate Developers

What is your greatest marketing challenge?
Is it the rising cost in acquiring new leads? Or obtaining repeat and referral business?
What if I told you that you can get new leads for free?

Today, I will show you how to break through in your real estate marketing at the most minimum (and free) cost! Simple and easy.

No Cost Marketing Ideas

#1 Garner Leads On Pinterest

Any real estate developer without a well thought out social media strategy is waiting to join Dinosaurs in the Extinctions list.

Every real estate developers should be on Pinterest. Why? Because Pinterest is all about visualization. And given that majority of real estate investors prefer detailed visuals on the property.

How can you earn more leads from Pinterest?

All your pins should have one common goal- giving information to the visitor. Create a different boards under a different theme. Post images on boards with URLs after adding the description to it. Each pin and board should have a description with hashtags to appear in search results.

What should you post?

  1. Home listings
  2. Site plans or project photos
  3. Innovative tips
  4. Team photos

What to avoid?

  1. Drilling your listings on their face.
  2. Pins with text-overload. If they wanted to read an article, they would be on your blog and not Pinterest!

#2 Minting Off Conversions From Your Blog

Not only are real estate blogs easy on the budget, it is also one of the best ways to build your credibility. Apart from your website, your blog is the main portal to your brand- it reflects what you do, what you know, and how reliable you are.

How can you earn more leads from Pinterest?

To establish yourself as an expert, blogging is the answer. Writing on useful relevant information will convince the readers (clients) that you have the answer that they need. Once your readers like what you tell them, your traffic will slowly build, so will the shares.

Real Estate Blogging Ideas

  1. Write in a casual highly readable tone.
  2. Write about real estate trends. the area, happenings etc. Build lead capture forms on your blog to secure lead information or for leads interested in getting more information.
  3. Build lead capture forms on your blog to secure lead information or for leads interested in getting more information.

Remember that a website sells, but blogging tells.

#3 Go local: Building Reputation In The Community

Show off your knowledge in the field by teaching and consulting in your area. This is a great way to establish yourself as an expert in the community without spending a dime. This is also a great way to meet potential leads.

How can you get started?

  1. Host local seminars or speak at one.
  2. Become a radio guest.
  3. Teach in schools or college programs.
  4. Volunteer to teach on consult during your free time.


  1. will build your reputation and meet new contacts.
  2. A consistent teaching will help you grow awareness of your real estate brand.

#4 Contest- Give And Take

Leave a lasting impression by engaging with your clients. Get into the habit of holding a contest, as well as participating in one. This tactic is both a no cost and low cost marketing idea. Social media is also a great platform to hold a contest or participate in one.

Holding contest

It helps you generate effective leads as you get information from a large swath of people for free! It also gives you more exposure when people participate and share your contest. A gift card to a local business or a free consultation is a great prize idea.

Participating in contest

This is a great way to meet other business owners from your niche or even more prospects. You can also get more ideas on how to run and market your own contests!

What to remember?

  1. When you hold a contest, partner up with another business. It is a great way to gain access to their customer base.You can share you contest when you are teaching or consulting.
  2. You can share you contest when you are teaching or consulting.

Low-Cost Marketing Ideas

#5 Grow Your Email List

Email marketing is still the most effective (and cost effective) real estate marketing channel.

What you need to know is, numbers play a major role in real estate’s email marketing. The more email list you have, the more your profit will be.

Real Estate Email marketing tips:

  1. Create separate landing pages (1-3)
  2. Implement content upgrade- more content in exchange for their emails
  3. Use Pop-ups
  4. Set up autoresponders
  5. Segment your email list  based on client’s personas and needs
  6. Visualized content gathers more clickthroughs and conversions

What to remember?

  1. Send from a person and not company.
  2. Regularly A/B test your emails on what works best for you.

#6 Get A Virtual Assistant

You cannot be all over the place at one time to grow your business. Therefore, to create more time for yourself and focus on your business growth, you should source your marketing tactic to a virtual assistant. Your virtual assistant should be reliable and regular, meaning, show up daily.

What can a virtual assistant do for you?

Handle the administrative side of your business by acting as a transaction coordinator. For example, taking care of the paperwork and the contract-to-close duties etc.
Take care of the sales support by handling making calls and talking to clients as well.
Manage the marketing side that drives business to you such as social media, videos, fliers, etc.

Finding the right virtual assistant:

  1. Create a detailed job posting2. Filter applicants before interviewing them by asking  4-5 custom questions to determine the fluffy applicants from the quality ones.
  2. Filter applicants before interviewing them by asking  4-5 custom questions to determine the fluffy applicants from the quality ones.

#7 Freebies For Good

Keep your brand in front of many people by giving away freebies at a low cost. You need to invest first in order to get big returns. You can give away freebies in the form of thank you, thank you, congratulation or simply a gift card.

Some great freebies ideas:

  1. A reward for every referral.
  2. Gift cards or keychains (mementos) at any event, you are attending.
  3. A freebie as a thank you for checking out your property, something that will make them remember you.
  4. Gift cards for congratulating your customer or apologizing for your errors.

That is the end of our great tips to boost your business without spending too much of your marketing budget!

Before you set your marketing strategy, do not forget to ask yourself these three crucial questions:

  1. Why should they choose you?
  2. Why choose your company?
  3. And, why now?
7 Productive Hacks To Automate Real Estate Social Media Marketing & Lead Generation

7 Productive Hacks To Automate Real Estate Social Media Marketing & Lead Generation

Success comes with details, after a careful planning, and iterative tracking of results.

Today, we will break down the formula for success for real estate marketing, from what to implement to how to do it.

The lifeblood of your online lead generation depends on your traffic and conversion. The two key factors that are interdependent – because qualified traffic needs conversions, and vice versa.

Here are the 7 ways you can boost the number of leads by tweaking your traffic acquisition for a massive success:

1. Sharing YouTube Videos Across Platforms

We discussed in our earlier article how you should be creating your own videos on YouTube.

Let me tell you this, creating videos on Youtube is not enough. You need to promote your video content too for more traction.


For more views. The higher number of views you have, the higher you are ranked in searches. Automate your social media sharing of your videos via buffer.

How to leverage the two most famous social platforms for your videos, Twitter, and Facebook:

Twitter: Before you start promoting your videos anywhere else, tweet them!

Tweet your videos even when on the run or on a break! Utilize the various scheduling tools like HootSuite, buzzbundle and tweet your video using appropriate hashtags, mentions, and links. When twitter has fetched you good views, you can start sharing them on other platforms.


Sharing videos on your Facebook page is a great way to get views on your post as well as your YouTube video. Apart from that, it is also a great way to engage with your fans.

While creating videos, keep in mind that evergreen videos will have the longer shelf life for online marketing such as, reviews of neighborhoods, local attractions, answering common FAQs etc.

2. Make Yourself Heard: Start Commenting

To set your own value in your niche, you need to follow the crowd. That would include scouting local real estate blogs or website with considerable readership and commenting on them.

You can automate commenting but you can sure keep a track of new posts on popular blogs in real estate niche by subscribing to updates from popular real estate news blogs and aggregators. Alltop aggregates the in real estate and home buying while you can use feedly to subscribe to all other real estate blogs.

Comment on new blog articles every now and then, because chances are, if you are one of the first commenters, you are likely to get more visitors to your website. This will help you build authority and value around your brand in very less time.

Consistently follow this for a month and watch your own fan following mounting up.

3. Manage Your Social Media More Efficiently

Social media helps you spread awareness about the brand, build relationships and trust with existing clients and reach future prospects. Realizing these benefits, real estate marketers are now beginning to leverage this.

Never let your social fans miss out on any of your blog posts.

After publishing a new article on your blog, share it across your social profiles by automating your social media postings with IFTTT recipes, Buffer or other similar applications . Install WP to Bufferplugin on your WordPress or find a zapier integration to connect buffer with any other CMS that you are using to automatically broadcast your new blog posts while you focus on other marketing strategies.

Do not forget to keep your social identity consistent across all social platforms. This not only saves time, but also helps your customers to recognize you easily on all platforms. Use the same profile picture and cover photo for all of your social profiles.

4. Monitoring Your Competitors’ Backlinks

Finding backlink opportunities is not easy. The best way to do it is to start by analyzing your competitors’ backlinks. Keep a close watch on what your competitors are sharing?

One way to do it is through Buzzsumo where you will be shown who linked back to whom and how many times.

5. Leverage HARO: Your Priceless PR For Free

Register with HARO (Help A Reporter Out) and skim through the queries. There are reporters looking for real estate experts to weigh in the industry updates and comment on developments.

Sign up for HARO’s email alerts and you will get automated emails based on your selected niche. Simply fish out the real estate queries and answer them. This way you can position yourself as an expert in the industry and get traction for your own website.

6. Write Blogs on Properties/Homes You’re Keen to Sell

Always focus on the key properties you prefer to sell. This will secure traffic to your site that are related to the specific properties. Likewise target each blog with a specific property’s address, and a well-thought long tail keyword phrases that your prospects will possibly use to search on Google.

Use property address as one of the keywords inserting them in meta description, title tag, ALT tag on photos, file name of photos and sparse in content too.

For content ideas, write at least 200 words of unique content specific only to the home’s features in addition to the standard description. Post contents of varying types like opinion pieces, newsjacking articles, and curated pieces from another blog that you can link to.

Occasionally, you can publish or republish top real estate infographics on your blog that are useful for your readers. Curating the best content on the web on your blog will get you loyal visitors as your readers will get the best content on real estate through your blog.

7. Personalize With Your Customers Online

Whether it is wishing someone on their birthday or congratulate on a deal just closed, do not stop personalizing your communications with your customers online. You can automatically wish all your customers thanks to this IFTTT recipe.

Post felicitatory pictures on your social profiles and show them that you care about them.

How does this help you? It shows prospective home buyers that you genuinely care and follow up.

Making real estate sales is easier when it is in an offline person-to-person environment. Selling properties online is a different ball game!

Use these tips and get quality traffic and increase your conversions!

Apart from these 7 tips, remember these three crucial things you should do online:

  1. Get to know your clients on a personal level
  2. Get involved in your community
  3. Connect with your local market.

We hope you enjoyed this post. If you’ve any questions, feel free to ask me in the comments.

9 Ingredients For Real Estate Websites That Drive More Leads

9 Ingredients For Real Estate Websites That Drive More Leads

Real estate is a competitive industry. If you are a seasoned real estate developer, you know that you need a successful online presence to stay on top of the game.

For a website to capture more leads, your website and blog should be set up to capture them. This means, your should get traffic to your website and should be able to turn this traffic into leads.

Here’s how you can drive more leads through your websites:

9 Ingredients for real estate websites that drive more leads:


Make Sure You Have Three Landing pages

The more landing pages you have, the better you can capture high-quality leads. For example, here are the three landing pages you can have:

  1. Free Buyer’s Guide
  2. Free Seller’s Guide
  3. Free Seller’s Home Evaluation 

Your next step is to make access to these landing pages easy by linking them using calls to action (CTAs) on your website.

Create multiple calls to action with compelling copy. Use these CTAs to give something to your visitors in exchange for contacting you. You can have multiple calls to actions for your various types of clients.

Your landing page should have shorter contact forms. They are more effective for converting goals and minimize the friction to do business with you. It should be visually appealing to your visitors. Too many fields overwhelm visitors and turn them away.

According to QuickSprout, a form with just three fields- first name, last name, emails- gather 25% more leads! 


Get Google Friendly

It is not easy to show on top of search results. It takes a lot of testing and efforts.

One way to get noticed by Google is to create your own keywords. Start by using your name and company name in your websites occasionally. 

This is an easy tactic to drive traffic to your website and convert it into leads. 

Using your name or your company name is important because every buyer or seller that interviews you, will Google your name to find out more about you.


Add A Blog To Your Real Estate Website

This is a necessity and not a choice. To build trust, you need to build your blog. To remain relevant online, you need to create content.

Web sites that don’t blog regularly get 4-6 times less search engine traffic on google (depending on the industry).

Having a blog on your website helps you build a consistent stream of traffic online. It can be traffic from social media, or showing up on Google, or helping you convert ads better. 

How to start a successful blog:

  1. Record video FAQs addressing common real estate questions. Now you’ve got a high-quality video and blog content.
  2. Do you not have the time to blog? Outsource the writing of blog content. Have someone creates blog content for your business. You can for getting freelancers to prepare blog content for your business or hire a content marketing ageny.
  3. Leverage the power of your partnering companies. For example, if you partner with lenders or companies, ask them to contribute written blog content on a regular basis.

For a successful social media presence, you need quality content that you can link back to your website.

Benefits of active blog for your real estate website:

It helps you to build trust and confidence in establishing you as the expert. When you publish content about your USP online, you gain more trust as people believe what they can see.


Create your own blog content

Best real estate websites create their own blog content, not just outsource it. Learn how to interlink your posts. Interlinking helps a page in Google rankings. One simple way to do it is to link back to another post on the same website.

Example of effective blogging techniques for real estate website:

If your real estate business is concentrated to a particular neighborhood, write blog posts about that neighbourhood. Then, in your blog post, link back to the other pages who are writing about the same.

Simple trick to creating content for real estate website:

  1. Find a previously successful blog article
  2. Make it better in three ways:

This will give you an article that is shared more often and get easily found on Google.


Add supporting keyword in your blog article

Most searches on Google are unique. If you add more words and phrases, it increases your chance of getting found online. Use adwords keyword planner tool.

How to generate keyword ideas?

Before you finalize the keyword to use in your content, Google it up. When you scroll till the end, you see the related searches. These results are the keywords people searched.

Now, include these variations of keywords in your article. It can be included in your content’s subheadings. This will help Google understand more on what your website is about. 

These keywords will also give you the perfect idea on what to write about and what your potential clients are searching.


Concentrate on social media 

Before working on your website’s SEO, it is important to focus on social media. You need to get popular on social media if you want more traffic to your website.

This not only bring you organic traffic but also help you engage with more people on your website. Remember, people sharing your website are your leads. Getting more shares and likes on social media means more chances for you to show up on Google web search.

How to get your content shared on social media:

  1. Use viral content buzz.
  2. Post content on interest with images. Use canva.
  3. Easy shareability with share icons on your website. Use sumome or icegram.


Nurturing your leads with plugins

To get quality leads, cultivate the people who already like you, and who have already landed on your website. 

Use pop-up chats, slide-ins or even content upgrades. Using them will not affect your user experience and SEO. This can be achieved easily using leadpages. 

What’s the benefit of real estate websits using these for lead generation? To build newsletter lists for your business.  


Maintain consistent contact info across the web 

Simple but easily ignored.

Your contact information should be the same across the web. This will help you to easily show up in listings with Google Places. 

How to get listed on Google’s first page:

  1. Your website should have a contact page with full contact information
  2. Match the same information on Google Places, Yelp etc

More listings matching this contact information gives you more chances to rank higher 


Post videos on your website

Create video and put it up on your website. You can use to create high quality videos of your property.

According to research by, 19% of property buyers want to see videos while 73% of homeowners will list with a real estate website if they provide videos. However, only 9% of websites are doing it.

Why posting videos on a real estate website important?

Putting your voice and your face online helps you build a close relationship with people. This in turn helps you build trust.

Videos from YouTube that are posted in a website gets high rank on Google Web Search. And whatever Google loves, we make sure we love it too.


You can generate more leads with any of these methods. But, for a more successful and effective execution, you should deploy one tactic at a time, based on the goal of your website. Remember, the focus is critical. So, set your goals and work on achieving success one at a time.

If you’re looking for capturing mobile leads as well, checkout mobilekonnect.

What Indian Real Estate Industry Doesn’t Know About Mobile Marketing

What Indian Real Estate Industry Doesn’t Know About Mobile Marketing

There are 200 billion internet users in India with 100 million active internet users from mobile phones alone. As better and more affordable mobile phones continue to penetrate the Indian market, this number is set to increase.

Why is mobile important for the Indian real estate industry?

In India, 90% of people search for property listings are online where 42% of the searches happen only from mobile phones! That means, if you’re not marketing on mobile, you are going to lose your customers and make your competitor party for it.

There has also been change in the residential property buyer’s profile. The Indian buyers are now young and tech savvy, ranging from 25-45 years of age among which 28-38 age group is a major buying segment. This means, every real estate developer needs to be in sync with this trend.

But how can real estate builders and developers leverage this?

Through mobile apps!

Why? Because 45% of property search starts from mobile apps.

Let’s take a look at the infographic that will explain everything from why you should embrace mobile app marketing for your real estate projects and how to go about it.



This shows that India is all set to become a “mobile-first” market in real estate.

If you are in the real estate industry, you should know that mobile app is going to play a crucial role in your sales.

Moreover, 4 out of 9 key prospects are searching for the projects, dealers, builders and sellers on some mobile app right now. Remember that the first rule of marketing is to be where your users are. And it is loud and clear by now that your real estate audience is shifting to mobile.

Thus, making it an even more cost-effective marketing strategy for the real estate industry in India. It is high time to expand your marketing lanes, from websites to mobile apps.

Understanding the Value Chain in Indian Online Real Estate Services

Understanding the Value Chain in Indian Online Real Estate Services

Real estate is an ever-growing industry, even though it hits certain rough patches, by and large, it continues to boom. In the last couple of years, we saw a number of tech startups enter the space of online real estate services. made big waves in the news with its $90 million investment from Softbank. And soon after, it was which raised $120M from Info Edge. Another major player is Commonfloor which raised INR 64 Cr (roughly $10 Mn) and a $30 Mn in Series E led by its existing investor Tiger Global.

Despite the fierce going on competition in the online real estate services, there are still tremendous opportunities left in the real estate sector. But how much do we understand the value chain of this sector?

This is exactly what we’ll cover today – a look at the individual segments of this value chain:


1. Research and consulting:

Dominated mostly by international players like JLL and Knight Frank, this segment accounts for almost $50 million of a net worth of the value chain. Indian players have tried to foray into data science but this research was left reserved largely for B2B companies.

Upcoming Indian players:

Not many, hmm?

That’s a window of opportunity for research firms to specialize in real estate researches.

Opportunity: Property transaction is probably the most valuable transaction a person makes in his lifetime and most of them are burdened under EMIs and plunge in their life’s savings. For this, they need research to avert the risks and invest stress-free. There’s a whole new arena of opportunity in this part of the value chain.

2. Listings and lead Selling

With a net worth of $100 million, this segment has quite a lot of Indian players at the moment, such as:

There is a war going on over the control of supply. Even general classifieds websites such as OLX and Quickr are also venturing in this segment.

But the truth is that this is basically a broker’s market from the perspective of monetization. If observed carefully, almost 95% of the listings are uploaded by brokers and not the end consumers.

Opportunity: Any means to help these brokers close more sales, and make their day more productive.

3. Developer Marketing:

This is an emerging market worth $ 1 Billion, that everyone is trying to capture due to a significant shift in the marketing budgets when moved from print to online.

Current players in India are:
MobileKonnect by Bluelupin

What most online players are focusing on is ‘virtual reality’ kind of innovations such as 3D glasses, drone views, virtual walk-throughs, etc. These are definitely helpful but only to an extent. When it comes to closing a transaction using these upcoming technologies, they are overrated.

What needs to be done is smart content telling, not a run-of-the-mill glossy brochure, but something that positions their product as far more superior to their competition.

4. Primary Sales

This segment accounts from more than $3 billion of net industry worth and is highly lucrative and organized. The Segment includes the prime transaction between the buyer and the developer. There is no individual-to-individual resale, only direct sales from developers.

Top players include:

Investor’s clinic
Square Yards

Opportunity: There lies a huge opportunity in the realm of aftermarket services such as resale assistance and portfolio management that can become massive differentiators, if tapped by the incumbents.

5. Resale and rentals:

Not B2B, not B2C, this is a C2C market – The biggest market and unsolved puzzle of the real estate story is this segment – resale and rentals. There are absolutely no online players and with a net worth of $6.5 billion, this is a gold mine left untouched. It is still dominated by brokers and agents. Why is the scenario like this?

#1 the inability to control the supply and
#2 the involvement of cash

If in future, some players try to get in to disrupt the scenario, the transactions would become more digitized and regulated.

Opportunity: A self-regulating ‘deal room’ kind of C2C digital marketplace is needed.

6. Home loans facilitation:

This $250 million worth of market comprises of facilities that help compare multiple options and choose the one that best suits the customer.

Major players include:
financial consultants and broking agencies

Opportunity: Since a major share is taken up by financial consultants and broking agencies, there lies a lot of opportunity in this market to capture the paying customer’s mindshare.

Closing Thoughts:

This online real estate is a multi-billion value chain with many sub-markets within.

Despite having so many well-funded players, there is no one that could actually captivate the paying customer’s mindshare, let alone get hold of the share of his wallet.

Also, with so many existing players, this is not a ‘winner-takes-all’ market as there wouldn’t be any that would be able to capture the whole market at once. However, there is sufficient room for everyone to coexist and compete.

Beyond just lead generation and transaction, there are bigger battles to be fought and won.

What are your thoughts on the value chain of the real estate industry?

The Top 2015 Indian Real Estate Market Statistics You Shouldn’t Miss

Being the largest employer after agriculture, and with an estimated growth rate of 30% over the next decade, Indian real estate sector is surely one of the most recognized sectors globally. This growth of corporate environment and demand for office space beautifully complements the growth of this sector, be it the top 6 cities, or the tier-II ones.



The real estate sector comprises of two sub-sectors – housing (residential) and commercial.


This segment contributes more than 80% to the real estate sector.

There are basically three types of housings – Affordable, Mid-income and Luxury housing.

1. Affordable housing: This segment accounts for 85% of total residential demand. Assuming, a 1BHK and 2BHKs require an average of 400 sq. ft.  individually, then, India needs to develop 14-16 billion square feet for this segment alone.

2. Mid-income housing: This segment accounts for 7% of the total housing demand. Assuming a 2-3BHK to be consuming an average of 1000 sq. ft., then, 28-32 billion square feet of development is required for this section.

3. Luxury housing: In 2012, India showed second highest growth of 22.2% in its HNI population. India’s HNI population is expected to more than triple by 2018.

Accordingly, there has been new launches of townships.



The absorption rate that has been falling steeply since 2013 is now taking up flight and moving towards complete absorption of the projects and thus, creating an urgent need to plan new townships and apartments.



If the ticket sizes are taken into account, Pune appears as the most affordable city, as 83% of the new launches fall below the ticket size of 5 mn and lead to perfect absorption and least number of vacancies.



If we were the determine the healthiest market among the six major cities of India, it would be Bengaluru with a low QTS and age of unused inventory. It comes off as the most balanced market, even though it witnessed a steady drop in sales volume. How?

Developers in Bengaluru remained vigilant to the falling absorption levels, and reacted smartly by deliberately reducing the number of new launches.

In contrast, the health of the Mumbai’s residential market is the poorest, with highest QTS and a huge chunk of unused inventory.


1. Urbanization: Due to the urbanization of nearby areas around the major six cities like NCR for Delhi, there is a need for 2 million houses each year, largely in the affordable housing segment. This presents a business opportunity of close to 9 trillion INR.

2. Nuclear families: Since 35% of India’s population falls between the age bracket of 15-35 years, the demand for housing will rise to almost 35% in the upcoming 15 years.


This segment mainly depends on growth in services and industrial sectors of the economy such as logistics, warehousing, and manufacturing.

1. Office: The two of the major occupiers of office space in India are IT/ITeS and BFSI.

2. Retail: Retail is growing too, at an expected rate of 8% CAGR.

3. Industrial: The Indian government is taking measures to promote this segment.

According to Knight Frank’s research, Mumbai is so far the best city for commercial real estate investment, at an ROI of 12-19% in the upcoming 5 years, closely flowed by Bengaluru and Delhi-NCR.



As is visible from the combined data of top 6 Indian cities, the office market have been recovering steadily with vacancy levels falling from 21% to less than 19%. This shows tremendous opportunity for launching new projects as the absorption is slowly catching up too.

If sector-wise absorption is split and considered, then The IT/ITES sector again continues to lead across all the cities, except for Mumbai. In Mumbai, it is the demand from the manufacturing sector that has dominated, flowed by the other services.

There is a clear sign of improvement in the commercial real estate market, since there is an increase in the number of deals which means a higher participation in transaction by occupiers. Nonetheless, the average deal size hasn’t reduced significantly in most cities. Pune witnessed the steepest plummet while Bengaluru has been able to maintain it, despite a substantial jump in the number of deals.

All this can be very well explained if we once understand the real estate cycle.

The Real Estate Cycle:


1. Boom: In this period, capital inflows rise and so does the availability of finance. As a result,  there is a respective increase in construction activity and property prices.

2. Contraction: This period observes a rise in the vacancy rate and a drop in property prices. Consequently, construction activities slow down.

3. Recession: This is known as a period of high capital outflows with less ROI, as in there is a drop in property prices so they don’t get used and hence, vacancy rate increases. This leads to further slowdown of construction activities.

4. Recovery: As the name suggests, this period is marked by a drop in vacant number of properties, and a consequent increase in construction activity and property prices.

How To Make The Most Of This Cycle?

Learn the key growth drivers and how a consumer reaches to the buying stage – understand his whole purchase journey.



Opportunity #1: Go Mobile

Most customers are reaching property sites via the mobile path. As is evident from the graph above, share of mobile website, app and search is clearly beating print advertisement. If predictions are to be believed, these routes will beat even the real estate agents and yard signs.

Going mobile is the next logical step in the real estate cycle.

Opportunity #2: Declining Interest Rates

A stable Government at the center has infused the nation with optimism. Plus, there are declining interest rates and an extension of exemption limit from 1.5 lakh to 2 lakh on interest on a loan in respect of the self-occupied property. This will ensure a good pick up in the residential units.

Challenge #1: Rising Material Cost

Building materials like cement, steel and bricks  along with labor cost make up for almost 75% of the total construction cost and they are expected to increase.

Challenge #2: High Inventory Levels

As is explained from the real estate cycle, there was a negative growth in housing absorption over the past two years hence, there are a lot vacant square feet.

Growth opportunities:


There has been separate funds allocated to develop 100 new smart cities in the 12th Five year plan (2012-17) where Indian government would be investing USD 1 Trillion in the infrastructure.

So for a real estate developer, there are ample reasons to work and launch new projects as the economy and pitical scenario is in favor of this industry.

10 Most Influential Real Estate Developers Of India

India is one of the powerhouses in the world when it comes to Real Estate Industry where the market size is expected to touch US$ 180 billion by 2020. It is also the second largest employer in the country, slated to grow at 30% over the next decade!

Companies like HDIL, Sunteck, Oberoi Realty, to name a few, are some of the leading names in the industry. Today, let’s take a look at these real estate developers that have played the most crucial role in bringing Indian Real Estate into the global market.

Starting from the scratch to tasting success, here is a look at the top 10 real estate market leaders in India.

#1 Rakesh Kumar Wadhawan

The fastest growing real estate company

After this title from Construction world – NICMAR in 2007, the company has been living Mr.-Rakesh-Kumar-Wadhawan-150x150upto its title by catering to a diverse set of customers and building a colorful portfolio.

Be it premium commercial projects, townships for housing India’s middle-class families or affordable housing for the bottom of the pyramid, the slum rehabilitation projects, this company has done it all. HDIL recently entered into leisure (HDIL Leisures) and multiplexes (HDIL Entertainment) and has become a role model for anyone entering in real estate. For these exceptional reasons, Mr. Rakesh Kumar Wadhawan, Chairman of HDIL was felicitated by the prestigious Rashtriya Rajiv Gandhi Award.

#2 Kamal Khetan

Mr.-Kamal-Khetan-150x150Sunteck Realty Ltd

The King of Contrarian Calls – Going 15 years strong, with a development portfolio of about 25 mn sq. ft., Sunteck Realty Limited is led by Mr. Kamal Khetan, a first generation entrepreneur. Combining his natural flair in realty, with an astute sense of finance and management, he differentiated the brand in itself through strategic and brand partnerships like Piramal Realty, Kotak Equity, and Disney.

Set apart from his counterparts for taking ‘Contrarian calls’, he is guided by the principle of adding value to stakeholders. He is associated with numerous industry bodies such as ‘Young Presidents’ Organization, MRICS (Member of Royal Institute of Chartered Surveyors), Indian Merchants Chamber (IMC) and Council of Governors board of Asia Pacific Real Estate Association (APREA).

His benevolence and compassion are demonstrated in his contribution towards society and the numerous corporate social responsibility initiatives the company has undertaken under his leadership.

#3 Rajesh Patil

Kolte-Patil Developers Ltd

Pune’s Largest Developer – An organization is known by the vision that drives it and vision partners who go out of the way to realizing it. At Kolte-Patil Developers, they have a league of vision partners blossoming under the dynamic leadership of Mr. Rajesh Patil.

Founded 2 decades ago, Kolte-Patil Developers Ltd is one of the foremost real estate companies which is headquartered in Pune and has till date built projects in multiple segments such as residential, commercial, retail, IT parks, and integrated townships.

The deep rooted mission of the company is to dedicate itself to create spaces that blend in with the surroundings and exude vitality and aesthetic appeal which led them to win Realty Plus Excellence Award and Luxury Project of the Year award in 2013.

#4 Ravi Puravankara

Mr.-Ravi-Puravankara-150x150Puravankara Group

The Most Preferred Real Estate Brand– With a legacy of 40 years, Puravankara Groups is determined to make growth appreciable, profitable and sustainable under the leadership of Mr. Ravi Puravankara.

Putting people at the heart of everything they do, Puravankara Group has taken the real estate industry by storm. An ISO 9001 certification by DNV and DA2+ rating by CRISIL, Puravankara Group is among the ‘most preferred’ real estate brands in both residential and commercial segments. The company has successfully completed 36 residential/commercial projects spanning 7.80 million square feet.

Since its inception in 1975 in Mumbai, it now has established a significant presence in the metropolitan cities of Bangalore, Kochi, Chennai, Coimbatore, Hyderabad, Mysore. In overseas, they have their presence in Dubai, Colombo, and Saudi-Arabia.

India’s first large-scale residential apartment complex (Purva Park in Bengaluru) was built by them in 1994. Puravankara also became the first few Indian real estate companies to obtain foreign direct investment (FDI) with its joint venture (JV) with Keppel Investment Mauritius Pvt Ltd.

#5 M.R. Jaishankar

Brigade GroupM.R.-Jaishankar-150x150

Setting Quality Standards in Real Estate: Under the leadership of M.R. Jaishankar who has over two decades of experience in real estate, Brigade Group has created a uniquely diverse multi-domain portfolio covering property development, property management services, hospitality, and education. The Brigade team has grown 1000+ strong.

Established in 1986, with property development as its main focus, Brigade Group is now one of South India’s leading property developers. Headquartered in Bengaluru, their branch office is spread to several cities in South India, a representative office in Dubai and an accredited agent in the USA.

From being the first to implement the SAP package to being the first to introduce the enclave concept to Bengaluru, Brigade Group have won four Awards at CNBC AWAAZ 201. They were also awarded India’s “Best Companies To Work For 2014” by the Economic Times.

#6 Vikas Oberoi

Mr-Vikas-Oberai-150x150The Oberoi Realty

Connoisseur of Real Estate Growth In Mumbai: An awardee of India’s Top (young) Builders and an alumnus of Harvard School of Business, Mr.Vikas Oberoi is a seasoned real estate developer heading Oberoi Realty as the Chairman and Managing Director since its inception. Their mantra for success can be credited to Mr. Vikas Oberoi’s passion for design where he gets involved in every project and envisions it as if he were to personally use it.

Oberoi Realty is a real estate developer based in Mumbai, India which was initially incorporated in 1980 as Oberoi Constructions and later changed to its present name. It has won over 9 national recognition and appreciation from the real estate industry and peers.

Oberoi Realty has become a leading company in India’s real estate space with over three decades of experience in real estate. Dealing both in office and living spaces, the company has developed over 36 projects at strategic locations across the Mumbai skyline aggregating about 6.5 million sq ft of spaces.

#7 PNC Menon

Sobha DeveloperMr.-PNC-Menon-150x150

Putting Quality Above Anything Else: Heading the reputed Sobha Developer is a first generation entrepreneur Mr. PNC Menon who started the company in 1994. Under his leadership, Sobha became the first Rs 10 billion (US$ 162.77 million) real estate brand in South India in 2004. A company that started as a small enterprise 20 years ago is presently a force to reckon with in the Indian real estate industry.

Mr. Menon is an asset not only to Sobha, but also to the Indian Real Estate Industry as he helped shape the future of the real estate sector in India with his eye for detail and determination to persistently deliver best-in-class products. Mr. Menon has also won a plethora of awards including the ‘Golden Peacock Lifetime Achievement Award for Business Leadership’ by the Institute of Directors in 2014 and the ‘Lifetime Achievement Award’ in 2013 at the NDTV Property Awards.

Honoured with over 130 prestigious awards by various reputed institution, Sobha has completed 94 real estate projects and 251 contractual projects covering about 6.06 million sq m of area. Sobha has made a footprint in 24 cities and 13 states across India.

#8 Niranjan Hiranandani and Surendra Hiranandani

Mr.-Niranjan-Hiranandani-150x150Hiranandani Developers

The Innovators Of Indian Real Estate Industry: One of India’s largest real estate developers, Hiranandani Developers is a part of the Hiranandani Group, which was founded in 1978. Led by Mr. Niranjan Hiranandani and Mr. Surendra Hiranandani as its present managing directors and also the co-founders, the company has a flagship of business of construction with a pan-India as well as an international presence.

Mr.-Surendra-Hiranandani-150x150Hirandani Developers has ushered in an era marked by higher standards of living and global lifestyles by continually pioneering newer technologies, bold design and precision engineering. They introduced copper plumbing in India for the first time, and also the use of fly ash in concrete.

Hiranandani has a dedicated and experienced team of over 1,600 people employed in its diverse community. Banking on its people for the immense success, the company lives up to its mark of building a beautiful India.

#9 Rohtas Goel

Omaxe Builders Private LtdMr.-Rohtas-Goel-150x150

Redefining Lifestyle of People: Omaxe is one of India’s leading real estate development companies started in 1987 by Mr. Rohtas Goel. Currently, the company has a workforce of over 2,400 with varied skill sets. Making its mark with landmark projects and engineering marvels in metro cities, Omaxe Builders Private Ltd has set its footprints in 9 states across 30 cities in India and delivered more than 90 million sq ft.

The man behind the massive success is Mr. Rohtas Goel, a first generation entrepreneur, and CMD of the company. Under his leadership and passionately guided by its mission of delivering new-age homes to fellow Indians, Omaxe Builders Private Ltd is focused on the housing needs of common man not only in Tier‐I cities but also in destinations that are new to organized real estate.

The company is currently executing 42 real estate projects, among which are 16 integrated townships, two hi-tech townships, 14 group housing projects, 10 shopping malls and commercial complexes and hotels. In just a short span of time, Omaxe is on the right track of turning dreams into reality.

#10 RK Arora

Mr.-RK-Arora-150x150Supertech Limited

Setting New Trends of Architectural Finesse: Founded in 1988 by Mr. RK Arora, Supertech Limited is becoming one of fastest growing real estate developer in India. They have a major presence in Uttarakhand (Uttar Pradesh) and Haryana in the north and have also started constructing a project in Bengaluru, in the south of the country as well.

Under the dynamic leadership of Mr. RK Arora, Supertech became the first Indian real estate developer to introduce the precast technology, enabling them a hindrance-free construction in any season that saves up to 64% of time as compared to that of a brick house. They also introduced the jump-form technology which fastens the construction process of any high rise building.

Over 25 years of service in real estate, Supertech Limited has tied-up with the world’s best names in the fields of architecture, design and technology. The company has already converted more than 33 million sq ft of residential and commercial entities, with over 60,000 satisfied customer base. Supertech has set a delivery target of 16,000 units for the financial year 2015-16.


The real estate market in India is set on a high curve for growth as the demand for residential and office space is increasing. Also, according to the Planning Commission estimates, about 600 million people will live in cities by 2030. This means there will be an increasing the need for more affordable housing leaving the real estate industry with a large gap to meet.

The big question now remains- can we expect them to come up with more innovative design and technology to meet the projected need? It will be interesting to observe how these real estate developers tackle the demand.

The Top 10 Real Estate Blogs To Follow

Real estate companies have taken blogging seriously. The information that real estate websites, bloggers, and influencers are putting up in the cloud is immense. From property development to housing
market changes, generating more leads from website to branding better, there are numerous blogs to educated and initiate real estate buyers and investors for better purchasing and investing decision.

This week, I bring to you the top-tier real estate content creators from different niches, from all over the world- Top 10 real estate blogs you must follow:

#1 PropertyBytes

Category: Real estate news, Property guide, Housing Tips, Market report

Company: IndiaProperty


The official voice of the IndiaProperty, PropertyBytes maintain their focus on real estate market reports of metro cities in India especially Bangalore, Chennai. Hyderabad, Delhi NCR, Pune. They also cover property guide for buyers and investors, latest news on housing and actionable tips for better housing design.

Audience: Real Estate Professionals, Home Buyers/ Sellers [India specific]

#2 Indian Real Estate Compass (Jones Lang Lasalle)

Category: Commercial & Residential Property Development, Housing Guides, Market Insights, Real Estate Tips

Company: JLL Jones Lang Lasalle


The JLL team curates the Indian Real Estate Compass blog and gives great insights on commercial & residential real estate market worldwide.  From real estate project development & management tips to investment insights, this blog will keep you informed on latest real estate market trends in Asia Pacific.

Audience: Real Estate Professionals, Investors, Home Buyers [Asia Pacific]

#3 CommonFloor

Category: Interviews & Housing Tips

Company: Commonfloor


Come to CommonFloor and read about housing tips, from a quick DIYs to important reminders, it is a great blog for homeowners. They also divulge homeowner buying guides based on time sensitive data.  They also display interviews with industry influencers.

Audience: Home Buyers/ Sellers, Tenants [India Specific]

#4 Housing

Categories: Property Investment, Lifestyle, Tech, Data Science Lab



Housing is one of the most informative blogs on real estate in India with actionable tips and information. Based on the market changes, they blog about which property and where property buyers and investors should look at. Case studies, market comparisons, and guides are other contents they published on the blog.

Apart from the marketing and technology insights, Housing blog also gives out decor and interior tips for home buyers.

Audience: Investors, Property Dealers, Tenants, Brokers, Home Buyers/sellers [Local, Global]

#5 India Homes

Category: Real Estate Market Report, Tips & Advice, Property News, Home Decors

Company: IndiaHomes


This India-based company blog IndiaHomes offer updates on real estate marketing. Their range of stories includes the current market trends to insights for real estate developers. Other range of topic the blog covers are on actionable tips and advice for home buyers, sellers, real estate developers. They also have a large collection of Home Decor ideas.

Audience: Real Estate Professionals, Home Buyers/ Sellers, Homeowners [India Specific]

#6 Sperry Vans Ness

Category: Real Estate Market Updates, Expert Advice, Property Management

Company: Sperry Vans Ness


A blog run by commercial real estate advisors, SVN write about the market updates in commercial real estates for developers, brokers and property sellers. They cover a wide range of topic from effective marketing tips to choosing the right advisor/consultant and property.

Audience: Real Estate Professionals- Agents, Developers, Brokers, Advisors [United States of America Specific]

#7 Boom Town

Category: Real Estate Marketing Trends, Technology

Company: BoomTown


A blog that is focused on the future marketing trends of real estate, BoomTown writes content on inbound marketing- how to grow more leads, increases ROI etc, and other marketing channels. Success stories from Real Estate Industry and actionable tips are the key takeaways of the blog.

Audience: Real Estate Marketers, Agents, Brokers [Charleston based, Global]

#8 Real Estate Marketing Blog

Category: Real Estate Online Marketing

Company: Vinny La Barbera


What are the best real estate marketing hacks, tips? How will you increase your ROI? All these question and more are being addressed by the Real Estate Marketing Blog. Written by experts after an extensive research, planning, testing and analyzing, the blog focuses on how real estate marketers should optimize their website for more leads and increase their ROI.

Audience: Real Estate Agents [Global]

#9 Property Blogs

Category: Real Estate News, Market Analysis, Finance & Economy, Global Market



This blog curates real estate industry’s trending news from all over the world. Their primary focus is, however, on Indian Property Market, latest Housing Schemes, Government Policies and Builder’s practices. Through their insightful reports, PropertyBlogs intend to make the real estate industry more transparent.

Audience: Real Estate Professionals- Investors, Consultant/ Dealers, Developers, Property Buyers/ Sellers [India Specific, Global News]

#10 A Student of the Real Estate Game

Category: Real Estate Industry- Careers, Entrepreneurship, Investment, Future of Real Estate

Company: Joe Stampone


Joe Stampone shares his tips on real estate entrepreneurship and investment in his blog- A Student of the Real Estate Game. Joe also zeroes in on the challenges of starting a real estate investment firm and tips on starting a real estate career.

Audience: Real Estate Entrepreneurs, Investors, Marketers [Global]

Do you know any other real estate blogs with commendable content? I would love to check out their blog. Do share with us in the comment below.

What Marketing Strategies Should You Adopt When Your Project Fails?

The work of a real estate developer is tough. From scouting and purchasing land to financing the deal and managing construction, it is a huge weight on a shoulder to bear.

Developers assume 100% of the risk of the project. He is responsible if the project fails because the property cannot be sold or space cannot be leased out.

So what are the mistakes that developers make that leads to their project failure? Let’s look at two phase, broadly divided as before and after project execution.


Problem: Planning Without Market & Customer Research

Prevention: Developers need to constantly review their plan against market value and make the changes or adjustments accordingly. This also includes getting in-depth project brief for development consultants, architects, engineers, contractors, operations and management staff

Not just that, they need to create  engagements with their customer while planning so that they can incorporate the amenities customers are seeking and drop the ones they don’t want or need.

Problem: Spent Too Much On Land Acquisition

Prevention: Developers need to remember that when your project cost for land composition exceeds 14% to 16% of the overall development budget, securing a reasonable return on capital investment becomes hard.  Therefore, they need to carry out an extensive market risk analysis involved in the project- location, usage concept, competition etc.


Problem: Poor Sales & Marketing Strategy

Prevention: Developers should eye the cost of all marketing channels that are appropriate for the project. When you have done a correct market risk, you should price your product (property) accordingly. Without a good strategy, you will see thousands of dollars spent at ineffective marketing campaigns.

While there is not much a developer can do about the mistake procured in the early planning of the project, with a strategic marketing plan, he can try to revive his project.

Before diving into the smart marketing strategies for real estate developers, we need to understand what the buyers and investors want.

What Buyers & Investors Want-

  • Trustworthy name
  • Strong Track record
  • Commitment
  • Promise vs. Deliveries
  • Transparency
  • Timely deliveries
  • Return on investments

First up, you need to have the right message going out in the right medium to the right audience. How? A smart marketing strategy.

#1 Build Your Personal Brand

To be a household name in real estate, you need to work on your own branding. Go local and focus on brand exposure in your area. You should have a consistent information about your brand across review sites and business directories.

To leverage the trust and build a brand, you need to influence the influencers in your business. Connect to bloggers or influencers and get them to talk about your project because they have their own following. Tie up with other people.

Another way to have a trustworthy name is to have good reviews. Request your clients, investors to leave a review online about your service. Reviews not only boost your reputation but  also a major source of lead referrals.

Request for testimonials/review with video or images if possible.

#2 Have Your Own Branded Mobile App

According to a study by India Property, 45% of  property search in India starts from mobile alone. Developers should, therefore, go mobile savvy and focus on delivering their project details through a mobile app. Replace printed brochures with interactive brochures. Show detailed floor & site plan and give seamless virtual tours.



With a mobile app, you can simplify scheduling with a request appointment feature. Do not forget to make your content shareable via email, messaging app and social media.

Use analytics from the app to drive your marketing so that you know where to focus your marketing efforts. Adding testimonials, reviews and press coverage on your app is a great way to leverage your brand’s credibility.

#3 Generate and Nurture Leads

To generate leads, create your niche and establish your authority. Understand your target personas and create your target market. Who are your best leads? What are their preferences? Accordingly, direct your marketing efforts to the right channel.

Organize, endorse or sponsor events or a social cause to get good publicity. The ROI of these efforts will translate into brand awareness and lead generation. Customer loyalty and goodwill is also one of priceless ROI this will bring you. When you are looking to sponsor, consider who you want to start selling to or want to engage better with.

To nurture leads, streamline communications with marketing automation so that it supplement your personal communication timely. Segment your email list and send personalized messages to each client on new updates, market news, property development etc.

While sending emails, make a checklist of these 5 elements-

  1. Good and informative content
  2. Strong, crisp subject line
  3. Appealing visuals
  4. Include social media buttons to follow you
  5. A visible and meaningful Calls to Actions

#4 Market on Social Media

Developers should also amplify their marketing focus on social media. According to Sprout Social’sIndex Report, real estate industry receives the most engagement from customers on social media.



Engage with your fans on Facebook and Twitter. Connect with other industry experts on LinkedIn. Working with influencers (or bloggers) on social media helps you gain their knowledge as well as amplify your message with their audience.

Create videos or creatives on your projects or ideas. It can also be tips, real estate advice etc. Reach out to bloggers and get them to talk about your projects.

#5 Focus on Advertising- Online & Offline

Use relevant advertising platform so that your brand will come up when people search on services related to your business. Ads are a great way to make impressions, but the only challenge is the time limit. You can opt for online as well as the offline advertising platform.

The online platform includes Google Adwords, Yahoo, Bing, and Social Media channels.



As Google and Bing bags the most search engine market share, you should start with these two ad platform to have the widest reach.

Offline platform includes TV and Banner Advertising. Your banner should be concrete, verifiable and tangible. Make it short. Showcase your recent success. Have a call to action so that you can track it in some way.

To measure the success of your marketing efforts, start by asking these questions-

  • Is there an increase in your app downloads?
  • Did you notice a higher click-through rate from social media networks to your app/ website?
  • Is there an increase in your client base?
  • Is there brand awareness throughout your region?
  • How many investors and buyers were you able to close a deal with?

There is no shortcut in real estate marketing. It requires hard work, critical thinking, and a strong execution skills. Above all, the alignments of sales and marketing efforts in the right direction.